Upon completing the Bachelor of Business Administration (BBA) – Sales & Marketing programme students will study sales and marketing strategies & techniques, marketing mix strategies, promotional mix strategies, sales techniques, online marketing, branding, advertising, sales tools and marketing communication strategies. Students will gain a sound background of marketing roles within an organization. Upon completion students will be ready to join the workforce in entry to mid-level and embark on an excellent career.
Next Application Deadline:
Classes begin: please contact Student Services Office
The Bachelor of Business Administration (BBA) – Sales & Marketing will enable students to apply for business administration jobs in business organisations around the globe.
Here is a sample of career opportunities in today’s business world for graduates who are specialized in business administration and sales & marketing:
La Xenia Campus
|Fees in Swiss Francs (CHF)
Bachelor of Business Administration (BBA) –
|Standard Tuition Fee
Please contact Student Services Office for tuition fees
* The accommodation fee may vary. Based on the room type. All room options are subject to availability.
The Bachelor of Business Administration (BBA) – Sales & Marketing provides students with:
Students must successfully complete: 18 core courses, 4 specialisation courses and a capstone project
Credits: 240 ECTS
People in Organisations
Personal & Professional Development
Business Organisations in a Global Context
Finance for Managers
Planning a New Business Venture
Customer Relationship Management
Leadership & Management
Managing Quality and Service Delivery
Personal Leadership & Management Development
Factors Determining Marketing Strategies
Note: The courses listed above for this programme are regularly reviewed to ensure they are up-to-date and meet industry needs as well as the latest teaching methods. On occasion, we may need to make unexpected changes to the courses – if this occurs, we will contact all registered students as soon as possible.
Bachelor of Business Administration (BBA) – Sales & Marketing