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Career Skills Programmes

Bachelor of Business Administration (BBA) – Sales & Marketing






La Xenia Campus


4 Years
240 ECTS


Onsite or


100%  in English
Entry Requirements
Career Opportunities

Bachelor of Business Administration (BBA) – Sales & Marketing

Upon completing the Bachelor of Business Administration (BBA) – Sales & Marketing programme students will study sales and marketing strategies & techniques, marketing mix strategies, promotional mix strategies, sales techniques, online marketing, branding, advertising, sales tools and marketing communication strategies. Students will gain a sound background of marketing roles within an organization. Upon completion students will be ready to join the workforce in entry to mid-level and embark on an excellent career.

Next Application Deadline: 

  • International Students: please contact Student Services Office
  • EU/Swiss Students: please contact Student Services Office

Classes begin: please contact Student Services Office

Entry Requirements

  • A minimum age of 17 at enrollment.
  • Completed full time high school education.
  • All applicants without English as a first language must show competence in English at a level equal to IELTS 5.5 minimum. Or prior study in English language.
  • La Xenia can provide a set of placement tests where necessary to assess a student’s English level.

Career Opportunities

The Bachelor of Business Administration (BBA) – Sales & Marketing will enable students to apply for business administration jobs in business organisations around the globe.

Here is a sample of career opportunities in today’s business world for graduates who are specialized in business administration and sales & marketing:

  • Marketing Specialist
  • Market Research Analyst
  • Marketing Associate
  • Advertising Sales Agent
  • Social Media Associate
  • Retail Sales Associate
  • Sales Executive and many more.


La Xenia Campus

Fees in Swiss Francs (CHF)

Bachelor of Business Administration (BBA) –
Sales & Marketing

(Single Degree)

Standard Tuition Fee 

Please contact Student Services Office for tuition fees

Application Fee

Meals Fee

Accommodation Fee*

Operation Expenses

Grand Total

* The accommodation fee may vary. Based on the room type. All room options are subject to availability.

For further details regarding fees, please visit Tuition & Fees.

Why Study the Bachelor of Business Administration (BBA) – Sales & Marketing at La Xenia?

The Bachelor of Business Administration (BBA) – Sales & Marketing provides students with:

  • a bachelor qualification in business management, covering all the key business and sales & marketing skills required for a business or sales or marketing career
  • a mixture of theoretical knowledge with practical experience, guided self-study and internship
  • Swiss excellence in business administration
  • international faculty with excellent qualifications and experience in the field of business administration and human resources
  • guest speakers from business industry
Bachelor of Business Administration (BBA) – Sales & Marketing

Programme Structure

Students must successfully complete: 18 core courses, 4 specialisation courses and a capstone project

Credits:  240 ECTS

Year 1

Business Environment

Resource Management

Communication Skills

People in Organisations

Administrative Services

Personal & Professional Development

Year 2

Managing Communication

Business Organisations in a Global Context

People Management

Finance for Managers

Employability Skills

Business Ethics

Year 3

Planning a New Business Venture

Risk Management

Customer Relationship Management

Leadership & Management

Managing Quality and Service Delivery

Personal Leadership & Management Development

Year 4 Specialisation Courses

Factors Determining Marketing Strategies

Marketing Communications




Capstone Project

Note:  The courses listed above for this programme are regularly reviewed to ensure they are up-to-date and meet industry needs as well as the latest teaching methods. On occasion, we may need to make unexpected changes to the courses – if this occurs, we will contact all registered students as soon as possible.

Bachelor of Business Administration (BBA) – Sales & Marketing

Sales Grocery Store