In the Master of Business Administration – Marketing programme students will study the components of marketing management which include marketing principles, personal selling and sales management, consumer behavior, advertising, marketing strategy, and international marketing. The Master of Business Administration – Marketing programme will enable students to have an innovative and creative mindset stressing not only on short-term managerial and marketing related problems but also on broad strategic issues. The Master of Business Administration – Marketing programme is suitable for students who want to advance their career in the marketing field.
Next Application Deadline:
Classes begin: please contact Student Services Office
The Master of Business Administration (MBA) – Marketing will enable students to apply for managerial jobs in marketing organisations around the globle.
Here is a sample of career opportunities in today’s business world for graduates who are specialized in marketing:
La Xenia Campus
|Fees in Swiss Francs (CHF)||
Master of Business Administration (MBA) – General
|Standard Tuition Fee||
* The accommodation fee may vary. Based on the room type. All room options are subject to availability.
The Master of Business Administration (MBA) – Marketing provides students with:
Students must successfully complete: 5 core courses, 3 specialisation courses and a final thesis
Credits: 60 ECTS
Finance for Strategic Managers
Research for Strategic Development
Personal Development for Leadership and Strategic Management
Corporate Communication Strategies
Note: The courses listed above for this programme are regularly reviewed to ensure they are up-to-date and meet industry needs as well as the latest teaching methods. On occasion, we may need to make unexpected changes to the courses – if this occurs, we will contact all registered students as soon as possible.
Master of Business Administration (MBA) – Marketing