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Management Programmes

Master of Business Administration (MBA) – Marketing

MAIN INTAKE

February
September

SECONDARY INTAKE

April
November

CAMPUS

La Xenia Campus
Switzerland

DURATION

12 months
Academic Study
20 weeks/year
Internship
20-24 weeks/year

STUDY MODE

Onsite or
Blended
Learning

LANGUAGE

100%  in English
Overview
Entry Requirements
Career Opportunities
Fees

In the Master of Business Administration – Marketing programme students will study the components of marketing management which include marketing principles, personal selling and sales management, consumer behavior, advertising, marketing strategy, and international marketing. The Master of Business Administration – Marketing programme will enable students to have an innovative and creative mindset stressing not only on short-term managerial and marketing related problems but also on broad strategic issues. The Master of Business Administration – Marketing programme is suitable for students who want to advance their career in the marketing field.

Next Application Deadline: 

  • International Students:  22 July 2022
  • EU/Swiss Students:  19 August 2022

Classes begin: 5 September 2022

Entry Requirements

  • Must be 22 years old and older at the time of enrollment.
  • Completed Bachelor degree or equivalent. 
  • Non-graduates and holders of non-relevant degrees – A minimum of 5-years of evidenced work experience at a managerial level in the field of business or management.
  • All applicants must hold at least IELTS 6.0 or other evidence of competence in English at this level.

Career Opportunities

The Master of Business Administration (MBA) – Marketing will enable students to apply for managerial jobs in marketing organisations around the globle.

Here is a sample of career opportunities in today’s business world for graduates who are specialized in marketing:

  • marketing manager
  • branding specialist
  • sales manager
  • public relation officer
  • advertising specialist
  • digital marketing and many more …

Fees

La Xenia Campus

Fees apply for 2022 intake

Fees in Swiss Francs (CHF)

Master of Business Administration (MBA) – General

(Single Degree)

Standard Tuition Fee 

22,800

Application Fee

500

Meals Fee

2,750

Accommodation Fee*

3,300

Operation Expenses

3,200

Grand Total

32,550

Covid-19 Support for 2022 Intake

10,000

Grand Total after Discount

22,550

* The accommodation fee may vary. Based on the room type. All room options are subject to availability.

For further details regarding fees, please visit Tuition & Fees.

Why Study the Master of Business Administration (MBA) – Marketing at La Xenia?

The Master of Business Administration (MBA) – Marketing provides students with:

  • a postgraduate qualification in marketing management, covering all the key executive management skills required for a managerial career
  • a mixture of theoretical knowledge with practical experience, guided self-study and internship
  • Swiss excellence in management and marketing
  • international faculty with excellent qualifications and experience in the field of marketing
  • guest speakers from marketing industry
Master of Business Administration (MBA) – Marketing

Programme Structure

Students must successfully complete:  5 core courses, 3 specialisation courses and a final thesis

Credits:  60 ECTS

Marketing International

Core Courses


Strategic Planning


Finance for Strategic Managers


Research for Strategic Development


Organisational Behaviour


Personal Development for Leadership and Strategic Management


 

Specialisation Courses


International Marketing


Strategic Marketing


Corporate Communication Strategies


 

Final Thesis

Note:  The courses listed above for this programme are regularly reviewed to ensure they are up-to-date and meet industry needs as well as the latest teaching methods. On occasion, we may need to make unexpected changes to the courses – if this occurs, we will contact all registered students as soon as possible.

Master of Business Administration (MBA) – General

Marketing Department